Nowadays you can buy almost anything online and most of the online stores give commission to web sites which give them customers. The idea behind Shop to Donate is for a web site to give this commission to charity if you do your shopping using their links. Some Shop to Donate web sites have affiliate agreements with loads of different online shops and so they can also be called Charity Malls.
Let's say you want to buy a book from Amazon.com. You can buy the book directly from
Amazon or you can buy it through GoodShop for example. The price is exactly the same and the product is exactly the same, but if you buy it using the links
from GoodShop, then GoodShop will receive a commission and donate part of that
to a charity. The donation from Amazon purchases through GoodShop is quite low –
only 1.5% – but with some shops the donation amount can be as high as 30%.
To get an idea of what kinds of things you can buy from a Charity Mall, visit
the following sites:
Good Shop:
http://www.goodshop.com
Igive:
http://www.igive.com
Here is a UK specific Charity Mall:
http://www.rectifi.org.uk
And here is a direct link to a charity mall from The Environment Site: