The i’m Initiative from
Microsoft® makes helping social causes easy. Every time you use Windows
Live™ Messenger or Windows Live Hotmail®, the
free webmail service,
Microsoft will share a portion of their advertising revenue with the cause
you choose from among their partner social cause organizations.
If you are already using either Live Messenger or Hotmail, then signing up with
initiative is a no-brainer. There is no difference to you and you will be automatically creating donations for your cause.